ABOUT ME
Hello, I am Calvin Lam. You can describe me as a cheerful, outgoing, and highly motivated designer who wants to contribute to innovations and potential solutions. Since I was little, there was always an interest in new inventions and services that could change the world. Due to my education, and my experiences, I have developed myself to different extents within the context of design but foremost with the focus on user experience design.
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You can describe me as a designer with strategic and practical capabilities in campaigns, generating concepts and ideas for marketing strategies, and user-experience design/research. Additionally, I have experience in psychology or psychological insights, trend watching, strategy, basic programming, and graphic design skills.
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Education
Sept 2020 - Jan 2022
Master's degree - Communication and Information Sciences - Track: New Media Design - Tilburg University
Focuses on the expertise within the communication field by combining insights from different disciplines, such as communication science, cognitive science, psychology, media design, and marketing. Within the master degree, I followed the track New Media Design as this focuses on designing and researching new media products, channels and prospects. This track consists of cognitive and psychological processes, user experience design, cognitive science, and interactive storytelling.
Feb 2020 - Jul 2020
Pre-master Communication and Information Sciences - Tilburg University
Sept 2015 - Aug 2019
Communication and Multimedia Design - Bachelor of Applied Sciences - Avans University of Applied Sciences
A degree that combines creativity, technology, design, and research. Here you explore the different fields of design and how this can influence or change people's perceptions of certain topics. Within the degree, I specialized in Interaction Strategy, which focuses on what designs and changes can be implemented to change people's behavior, views, or interactions on a certain topic, product, or idea.
Work
Jun 2023 - present
AI trainer - Neople
The GroupM Conversational team was acquired by Neople.
Qualitative data analyses to review AI assistants' performances
Testing, experimenting, and designing the prompt to improve AI assistants' performances.
Jul 2022 - Jun 2023
Conversational Designer / AI trainer - GroupM Netherlands
Concepting the flow design and designing the chatbot. These tasks were done with Voiceflow and Google Dialogflow CX.
Analyses and reporting data of the chatbot. Google Looker Studio, BigQuery
Implementing and iterating the chatbot to improve the user experience.
Jan 2018 - Jun 2018
Internship Team Lead Concepting and Animation - BriljantNet/PEP Marketing
Guiding and leading a team within the company, concepting and realisation of animation, and concepting of animation and graphic designs.
Aug 2012 - Jul 2022
Kitchen Employee - Asian Boulevard
Working in the kitchen doing various tasks, such as dishwashing and cooking.
SKILLS
UX
USER EXPERIENCE - In my master's degree, I focused on user experience design and user experience research. It always fascinated me how we perceive new products and services, as will these innovations fulfil our needs? I've learned various UX skills, such as prototyping, survey taking and communicating with the target group. But, my strongest point of UX is researching why a particular product or service will or will not work. Finding out what moves the target group and their implicit needs and goals will give a new dynamic in the design process!
Concept
CONCEPTING - Overall, I consider myself as creative as I think of many potential concepts that could fulfil the target group's needs or bring an organisation forward. However, they must perceive the concepts as practical and effective. These concepts start with research and getting in touch with the potential users and stakeholders. The reason is that information is vital and shapes the ideas that you have in mind. As a result, I think of concepts in a creative context and in the functionality of whether these concepts will work and if the target will accept the concepts. Therefore, the concept will not only be perceived as creative but also as valuable.
Strategy
STRATEGY - In my bachelor's degree, I focused on strategizing a campaign. The designers' strategy determines the uniqueness of a campaign as this correlates with how the target group or stakeholders perceive a certain product or service. Therefore, it must be relevant for them and where they can relate to the campaign's core message. These perceptions of relevance and relatedness can be done by interviewing and using psychology or psychological insights. As a result, there is a possibility to catch the implicit needs of the target group and use this to make your campaign stronger. The product has to stand out, but the message that the products stand for has to be clear. The result is that the target group will perceive the product or service as valuable and personally as they connect their implicit needs with the core message of the campaign.